BROOMFIELD CARE HOME PROMOTIONAL VIDEO
Filming at Broomfield Care Home under strict conditions
Filming at Broomfield Care Home presented a unique set of challenges, particularly due to the strict Covid regulations in place at the time. From the moment we arrived, it was clear that this production would require a careful balance between capturing high-quality footage and maintaining the highest safety standards.
Working within Broomfield Care Home meant following detailed protocols throughout the shoot. This included wearing full PPE, maintaining social distancing and ensuring that all equipment was regularly sanitised. While these measures added complexity, they were essential to protect both residents and staff.
Despite the restrictions, the atmosphere on site remained warm, professional and welcoming, which really helped shape the tone of the final video.
Working efficiently on a tight schedule
Time constraints were a major factor during this production at Broomfield Care Home. We had only a few hours to capture all the required footage, meaning every moment had to be carefully planned and executed.
Due to the nature of the environment, we often had just minutes to set up each scene before moving on. This required a fast, organised workflow and a clear understanding of the shot list. Preparation ahead of time allowed us to move smoothly through each location without disrupting the day-to-day running of the care home.
Filming in this way always presents challenges, but it also pushes you to work more efficiently and decisively.
Capturing the environment and atmosphere
A key objective for this video was to reflect the true environment within Broomfield Care Home. Beyond just showing the facilities, it was important to capture the feeling of the space — the care, professionalism and attention to detail that defines the home.
Ground cameras were used to focus on interior spaces and finer details, helping to bring viewers closer to the experience. In addition, carefully planned drone shots provided a wider perspective, showing the setting and layout from above.
This combination of perspectives helped create a well-rounded and engaging final video.
Combining drone and ground footage
Using both aerial and ground-level filming techniques added depth and variety to the production. Drone footage helped establish the location, while ground shots guided the viewer through the environment in a more personal way.
Filming with a drone required careful coordination, particularly within the time constraints and safety considerations. However, the results were well worth it, adding a polished and cinematic feel to the final edit.
Blending these different styles allowed us to showcase the location in a way that feels both professional and natural.
Voiceover and post production
The voiceover for this project was recorded by an in-house artist, giving the video a consistent and authentic tone. This narration was then carefully aligned with the visuals during the editing process.
In post production, all footage was brought together with music to create a smooth and cohesive final piece. The editing focused on pacing, clarity and storytelling, ensuring that the key messages came across effectively.
Attention to detail in this stage helped elevate the overall quality of the video.
A successful and rewarding production
Despite the challenges involved, this project was a great success. Both we and the client were very pleased with the final result, which captures the professionalism and welcoming nature of the environment.
Productions like this highlight the importance of preparation, adaptability and clear communication. Even under pressure, it is possible to deliver a strong final product that meets the client’s goals.
This was a particularly rewarding shoot, not only because of the challenges we overcame, but also because of the positive outcome and the story we were able to tell through the video.
